Teneille Craig is an award-winning Creative Director with an extensive background in branded content, experiences, digital design and product innovation.
Vice President, Creative, Hello Sunshine
2022 – CURRENT
Drive the vision, conception, and design of industry-shifting, story-led brand and agency creative that translates marketing and business objectives into impactful solutions and marketing campaigns. Inspire and direct a team of multidisciplinary creatives and designers, providing guidance and mentorship and supporting their career growth and trajectory. Lead new business pursuits, helping to drive pitch strategy, lead solution concepting and innovate Hello Sunshine's creative capabilities to win new client business.
Global Creative Lead, TikTok
2021 – 2022
Lead creative strategy with key clients. Partnered with Sales and other XFN teams to lead the creative strategy work for global clients. Proactively prioritized internal business objectives and concepted solutions that solved clients' business problems. Concepted business marketing ideas that demonstrated new possibilities for brands on TikTok. Wrote, developed, and produced them with partners.
Vice President,
Brand & Creative,
OkayMedia
2020 – 2021
Responsible for identifying high-impact opportunities for innovation and all its approaches. Lead and managed multiple teams of creatives across marketing, design, video, experiential and client solutions. Responsible for building and evolving the brands through creative programming, production and messaging.
Creative Director,
OkayMedia
2019 – 2020
Responsible for developing the practices and guidelines that transform creative strategy into bold engaging content. Lead the client services team by pitching and producing multimedia branded content and experiential programs from concept to execution. Managed a team of creatives — marketers, copywriters, designers, producers and animators. Drove marketing initiatives through video, editorial, events, and merchandise.
Senior Art Director,
mcgarrybowen
2018 – 2019
Worked in collaboration with a cross-disciplinary integrated team. Concepted and executed innovative advertising campaigns for American Express Global. Lead creative on B2B branded content campaigns across digital advertising, video, social media and experiential.
Digital Art Director,
Time Inc./ESSENCE Communications
2015–2018
Concepted and executed creative strategy and assets that increased brand visibility, virality and engagement across digital channels. Worked with executive leadership to test and develop new product tools to enhance digital capabilities and offerings. Managed the digital design and animation team.